It was a gloomy day in SF and I dragged myself over the GG bridge but I was glad I did.
Cost of the SuperMeet: $11.34
Parking: $24 or $0 if you walked 2 long blocks and were lucky find a space like me.
Value: Up to you, but most would say, “Yeah, totally worth it.” And if you won anything in the $50K raffle, even more worth it.
After welcoming FCP User’s groups from across the country – Boston, LA, and DC, SF Cutters prez Claudia Trask intro’d The New Up, a B & W music video shot on the muni and streets of SF.
Next up was Tony Cacciarelli, Product Marketing Manager from AJA. “Pronounce it A-J-A, Ahjah or any way you like but call us” was his message. He went over the company’s KiPro ($3995) but concentrated on six months old more affordable KiPro mini ($1995). It’s a mini-field recorder that attaches to a video camera and helps create edit-ready video because it records Apple ProRes 422 QuickTime files on industry standard Compact Flash (CF) media. The audience appreciate this speeding up of an Apple tapeless workflow as it allows recording to be quickly imported, no log and capture necessary.
Attention students = those with .edu in their email
An Autodesk rep spoke next and he said that students can use Smoke free for 36 months by going to http://students.autodesk.com The rest of us can have 30-day free trial at http://usa.autodesk.com
Voda Digital and Voda Studios from Seattle took the stage next, proclaiming that in the future tablets will outpace TV as stats show that more people are now online than are watching TV. Hmmm. How many are on both as the same time? They cited other stats – 96% growth in Smart phones over the past year and 20% of internet traffic during peak time in U.S. on Netflix – to underscore their point that the world of media and how we think of it is a-changing.
Don’t be ashamed of autofocus
My favorite speaker came last. Michael Blieden, DP on the Jimmy Fallon show, talked about experimenting with new cameras. “Part of the artistry [of cinematography] is being in charge of the focus,” he began. So it went against his grain to use auto-focus on last year’s opening skit of the Emmys. Blieden did a superb job of showing how he experimented with Canon’s XF305 which employs face recognition, a fairly new technique that doesn’t always maintain focus. I’ll let the results speak for themselves. Here his footage from the opening of last September’s 2010 Emmys:
All this before the 8:30 break! After which I took off, handing over my raffle tickets to a new friend who said he’d call if we won. Still waiting!
Awards, Editing practices, Editor’s role, Marketing & budgeting, Technical & process, Television, User groups & meetings, Visual FX editing