My caveat for PictureYourBook’s second book trailer was that my partner Jay and I create a trailer with free music (thank you YouTube) and no VO. My reason? I wanted to show authors how a lower budget video can still be a highly effective, engaging trailer. Here’s Jay’s experience meeting that and other challenges that the trailer presented.
Editing the trailer for the book Cut by Cut, Editing your Film or Video by Jay Scherberth
Challenge: Multiple Assets and a Multi-Step Process
The main challenge in planning and editing this trailer was to keep track of the many steps involved and required tools used so that future modifications could be accomplished as efficiently as possible.
After reviewing Gael’s storyboard, I quickly realized that organization was going to be extremely important. With over 160 individual assets, I needed to start with a directory structure that would allow me to break down and categorize each element for easy retrieval.
I created a parent folder on my project hard drive hard drive called ‘Assets’ under which I would create sub-folders for each asset type; e.g. images, SFX, music, VO, photos, EFX and so on. The idea is to create ‘bins’ (folders) in the edit project that mirror the physical external storage allowing for easy, organized import.
It’s very important to place your initial assets in a location that isn’t going to change until the end of the project. Not doing so causes the dreaded “Media Off-Line” or “Media Can’t be found” messages when opening your editing project.
Setting up the Project
Whenever possible, I prefer to create my editing projects and do all visual effects and final output in one NLE tool – Adobe Premiere. However, due to the large amount of assets and the desired design concept, I needed to spread the workload between the CC 2014 versions of Premier, Photoshop, After Effects, Audition and Media Encoder. This workflow created more steps but enabled me to have access to a larger array of effects and flexibility for making changes. It’s easy to paint yourself into a corner without a thoughtful approach to the challenges of a complicated project.
Workflow and Software Tools
I combined visual elements into composite Photoshop images. These resources were imported into After Effects allowing for layer level manipulation. While working in After Effects, I created several compositions and sub-compositions that were imported directly into Premier. The Premiere NLE was used mainly as a way to assemble all the After Effects imports and to add music, titles, and sound effects. I employed Adobe Media encoder to accomplish the final encoding and delivery.
The ability to directly edit and import / export visual material between Adobe tools greatly simplifies the overall workflow process when multiple tools are required to finish a project. I don’t mean to sound like a commercial – I don’t get a dime from Adobe – it’s just an editor’s truth.